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Item Information   Holdings       More by this author     Gurchinoff, Stephen T.     Subjects     Business planning     Technological innovation.     Production management     Customer services     Electronic commerce     Small business -- Growth     Marketing.     MSEM Thesis.     Browse Catalog     by author:      Gurchinoff, Stephen T.       by title:      Improving company sy...         MARC Display

Improving company systems and technology to assist in divesting from a single primary customer / Stephen T. Gurchinoff. by Gurchinoff, Stephen T. Subjects Business planning   Technological innovation.   Production management   Customer services   Electronic commerce   Small business -- Growth   Marketing.   MSEM Thesis. Description:  v, 120 leaves : ill. ; 29 cm. Contents:  Thesis advisor: David Schmitz Committee members: Dr. Michael Payne, Dr. Bruce Thompson Benchmark -- Customer-facing issues -- Technology -- Finance -- Where to add staff after growth? -- Conclusions and observations -- A: Scientific molding study results -- B: Company action items list. This thesis document's purpose is to assist a family-owned injection molding company in improving their systems in order to help the company to reach its goal of divesting itself from reliance on a single, primary customer. The company is not identified, but is instead referred to as XYZ Molding. Research was conducted in order to determine how XYZ Molding can grow and attract new customers. Research focused on business planning, marketing, injection molding best practices, benchmarking, finance, and staffing. Through the course of writing and researching this thesis, it was found that XYZ Molding is capable of growth, but must embrace change to move forward with the topics discussed. This thesis concludes with a number of recommendations for XYZ Molding. The primary recommendations that the company should seek to implement include moving forward with all-business-related plans proposed in the thesis, as well as creating a new website that is search engine optimized, and actively pursuing new business.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .G872 2010 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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