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Item Information   Holdings       More by this author     Stemper, Brad     Subjects     Construction equipment industry -- Management.     Technological innovations     Knowledge management     Consumption (Economics)     Organizational change     Consumers     MSEM Thesis.     Browse Catalog     by author:      Stemper, Brad       by title:      Demand innovation st...         MARC Display

Demand innovation strategy with integration into commercial knowledge management practices / Brad Stemper. by Stemper, Brad Subjects Construction equipment industry -- Management.   Technological innovations   Knowledge management   Consumption (Economics)   Organizational change   Consumers   MSEM Thesis. Description:  98 leaves : ill. ; 29 cm. Contents:  Thesis advisor: Dr. Paul Hudec. Committee members: Dr. Bruce Thompson, Gene A. Wright. Innovation within companies today -- Knowledge management as a service enhancement -- Demand innovation within the construction equipment industry -- Identifying the customer's higher-order needs -- Innovation in higher-order needs -- KM systems for technical information -- Management challenges for KM use -- Knowledge for the commercial organization -- Considering future knowledge applications -- Potential knowledge systems for commercial organizations -- Software applications and higher-order needs at CNH -- Appendix A: Construction equipment industry primary product review. This thesis considers demand innovation as a major influence within the customer's value proposition. When compared to product innovation, demand innovation accommodates the customer's higher-order needs and accomplishes their esteem and self-actualization needs. Within business activity, these needs are the foundation to determine customer value based on the requirement to achieve higher performance or productivity. The use of knowledge management to facilitate a demand innovation agenda is imperative. The problem lies in how knowledge management can fulfill a commercial business organization's needs while working around management challenges. A significant challenge is overcoming the difficulty in managing knowledge that is both subjective and objective. Since commercial business units rely heavily on the personal attributes of, or the relationships with, customers, the knowledge system -- to be useful -- must maintain an ability to retain and communicate the details of those relationships as well as offer an understanding of the customer's application. Cohesion and communication within the organization is vital since customers each have their own needs and restrictions based on their needs. Different employees will have varied appreciations for the situation. A system to present and streamline these knowledge-sharing efforts would enhance delivery and provide greater application knowledge for customers. This is essential when implementing a demand innovation agenda to improve the value proposition.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .S744 2007 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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