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Walter Schroeder Library, Milwaukee School of Engineering
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Ruesch, Marc A.
Subjects
Business planning
Success in business
Industrial management.
Organizational change
Creative ability in business
MSEM Thesis.
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Ruesch, Marc A.
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Organizations who ex...
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Organizations who exercise effective strategic planning methods may avoid the potential impacts of disruptive technology / Marc A. Ruesch.
by
Ruesch, Marc A.
Subjects
Business planning
Success in business
Industrial management.
Organizational change
Creative ability in business
MSEM Thesis.
Description:
v, 60 leaves : ill. ; 29 cm.
Contents:
Thesis advisor: Gene A. Wright.
Committee members: Dr. Kimbel Nap, Dr. Bruce Thompson.
Introduction -- The innovator's dilemma -- What to look for when searching for change -- The components of a good business model -- Building a strategic planning process -- .
Business environments continually fluctuate due to the rapid rate of technology change. In addition, businesses are now competing on a global scale. These two factors combined lead to fierce competition. Therefore, rather than concede, organizations must strive to balance the risks and advantages of becoming innovating thinking machines (with potential loss of current market position) against remaining one step ahead of the competitor--the next disruptive technology. This paper defines the disruptive technology theory and describes how industry incumbents have been easily dethroned by new market entrants. This paper also suggests that the adoption of an innovative thinking environment can inadventently increase an organization's chance of becoming the new market entrant, thus establishing a protracted competitive position. The introduction of the Innovative Strategy Planning Process is proposed to assist incumbents in formulating innovative thinking environments and effective planning processes in the battle against the insurgence of disruptive technology.
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Walter Schroeder Library
Master's Theses
AC805 .R84 2007
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