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Walter Schroeder Library, Milwaukee School of Engineering
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Mantone, Anthony.
Subjects
New products -- Management
International business enterprises
Globalization.
Strategic planning
Business communication
Organizational change
MSEM Thesis.
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Mantone, Anthony.
by title:
A functionally linke...
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A functionally linked strategy to deliver new products globally / Anthony Mantone.
by
Mantone, Anthony.
Subjects
New products -- Management
International business enterprises
Globalization.
Strategic planning
Business communication
Organizational change
MSEM Thesis.
Description:
123 leaves : ill. ; 29 cm.
Contents:
Thesis advisor(s): Dr. Paul Hudec.
Committee members: Gene Wright, Dr. Steven Bialek, Stan Kosmatka.
Introduction of the strategic framework -- Importance of new products -- Globalization of business -- Functional organization -- Elements of the strategy -- Conclusion -- Glossary -- Bibliography -- Appendix 1. List of business initiatives categorized as strategic elements.
An organization can define its mission through the use of a business strategy. In order to generate a business strategy, the organization must clearly identify what it strives to accomplish. A common method of doing this is through the development of business goals. Upon establishing strategic business goals, the organization then needs to effectively communicate these goals to the entire workforce. The communication should include a clear delineation of the business goals as well as an organizational plan on how it will attempt to attain these goals. A failure in either the business plan, through misguided goals, or in the communication of the plan can often lead to organizational chaos and poor results. Additionally, an organizational structure incapable of achieving the goals may lead to poor results.
There are two main objectives of this paper. The first objective is to identify and support solid business goals based on research with regard to the current business climate. The second objective is to present a framework that guides the organization in the communication of the goals and facilitates a cohesive execution towards these goals.
The strategic business goals presented in this paper are a continual process of new product introduction and a drive towards business globalization. New production introduction and globalization are quite popular topics in academic research regarding business organizations and rate highly as reasons for success and failure of many organizations. This author will attempt to show that a business plan based on successfully implementing the strategic goals of new product introduction and globalization provides an organization with solid short-term prospects as well as favorable long-term positioning.
Once the goals are identified and clearly understood, an organization then has to align its business functions to cohesively execute towards the goals. Day-to-day functional execution towards the goals is accomplished through initiatives developed for each of the business functions. These functional and programmatic initiatives must be chosen and developed to support the business goals. A six-element organizational framework is presented to help guide an organization in identifying a comprehensive set of initiatives to support the strategic business goals. The relatively simple organizational structure comprised of a three-by-two matrix is designed to encourage an organization to consider initiatives surrounding the market, the product, and the organization from both internal and external perspectives. It provides a framework with which an organization can focus initiatives in support of its intended goals.
The framework is purposely general in structure. The goals that an organization chooses is the driving force to create detailed initiatives within the structure. The initiatives proposed in the matrix were chosen based on research regarding new product introduction and globalization. Alternative goals may change the initiatives within the elements of the matrix. The underlying assumption is that an organization serves various markets with specific products.
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Walter Schroeder Library
Master's Theses
AC805 .M35 2007
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