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Item Information   Holdings       More by this author     Lawrence, Doug     Peltier, Dan     Witucke, Steve     Subjects     Radio frequency identification systems.     Inventory control -- Automation.     Pricing     Marketing -- Decision making     MSEM Thesis.     Browse Catalog     by author:      Lawrence, Doug      Peltier, Dan      Witucke, Steve       by title:      Radio frequency iden...         MARC Display

Radio frequency identification : a potential future business growth opporunity for tailored label products / Doug Lawrence ; Dan Peltier ; Steve Witucke. by Lawrence, Doug, Peltier, Dan, Witucke, Steve Subjects Radio frequency identification systems.   Inventory control -- Automation.   Pricing   Marketing -- Decision making   MSEM Thesis. Description:  93 leaves : ill. ; 29 cm. Contents:  Thesis advisor(s): Curtiss Peck. Committee members: Gene Wright, Dr. Bruce Thompson. RFID technology – RFID market – TLP business model – Summary – Bibliography – A: Survey letter ; B: Survey questionnaire. RFID is a huge opportunity for companies to enchance their business processes with new information about how efficiently the organization is operating on a global scale. Use of RFID with accompanying support software will enable companies to track items and enhance the visibility of their supply chain; however, the RFID technology itself is in a state of transition. Standardization has not yet come to this technology, and companies who are early adopters do so with great risk. TLP, in the business of making custom labels for use in specialty environments, is looking to enhance their growth potential by leveraging their considerable knowledge and capabilities in unique label production to provide unique label solutions to customers looking to affix RFID tags to items. Through a survey and market analysis, the authors have identified members of TLP's existing customer base as well as other potential market sectors where TLP could enter the label market. The authors also offer alternative methods for entering the market including integration with the existing operations, creation of a new business unit and creating a joint venture with another company. Finally, the authors urge caution, reviewing TLP's core competencies and abilities today, and reflecting on the cost and risk involved in such a market move.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .L378 2006 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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