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Walter Schroeder Library, Milwaukee School of Engineering
Item Information
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More by this author
Neuman, Michael W.
Subjects
Internet auctions.
Industrial procurement -- Cost effectiveness.
Negotiation in business
Relationship marketing
MSEM Thesis.
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Neuman, Michael W.
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Reverse e-auctions a...
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Reverse e-auctions and their negative effect on the buyer/supplier relationship / Michael W. Neuman.
by
Neuman, Michael W.
Subjects
Internet auctions.
Industrial procurement -- Cost effectiveness.
Negotiation in business
Relationship marketing
MSEM Thesis.
Description:
90 leaves : ill. ; 29 cm.
Contents:
Thesis advisor(s): Dr. Paul Hudec.
Committee members: Gene Wright, Dr. Steven Bialek.
Introduction -- History of auctions -- E-auction types -- Reverse e-auction application -- Reverse e-auctions critical elements -- Managing the supply base -- Third party e-auction vendor's role -- Freemarket visionary startup -- Strategic benefits of reverse e-auction -- Reverse e-auction game day -- Reverse e-auction negative impact -- Traditional bids versus e-auctions impact -- IHA study -- Legislation -- White papers and codes of conduct -- Principles for business -- Buyer-seller relational impact -- NC state study -- Coercion and the e-auction process -- Material handling survey B2B -- Direct sourcing relational impact -- Domtar's experience.
Emerging World Wide Web technologies are presenting procurement professionals significant new transactional efficiencies in their sourcing activities. Today many buyers are using the Internet as a tool to facilitate the use of online reverse e-auctions in their negotiations with suppliers. Although these reverse e-auctions often yield significant cost savings, the savings can be outweighed by buyer-seller relational strains that are a result of the process. Before implementing a reverse auction model, seasoned procurement professionals need to apply a complete cost-benefit analysis to each situation they identify for reverse e-auction implementation. The misuse or perceived misapplication of the tool can lead to irreconcilable damage to the buyer-supplier relationship. This paper serves to understand reverse auction: the history, application, perceived benefits, and detrimental impact on the buyer-supplier relationship.
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Walter Schroeder Library
Master's Theses
AC805 .N482 2007
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