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  • Annacchino, Marc A.
     
     Subjects
     
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  • New products -- Planning.
     
  •  
  • Product management
     
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  •  New product developm...
     
     
     
     MARC Display
    New product development : from initial idea to product management / Marc A. Annacchino.
    by Annacchino, Marc A.
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    Butterworth-Heinemann, 2003.
    Subjects
  • New products -- Planning.
  •  
  • Product management
  • Description: 
    xxxii, 567 p. : ill. ; 24 cm. + CD-ROM (4 3/4 in.)
    Contents: 
    Business objective -- Market opportunity -- Manufacturing development -- Prelaunch checklist : setting up the organization -- Launch -- Pursuit -- New product development records format.
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    LocationCollectionCall No.Status 
    Walter Schroeder LibraryCirculating BooksHF5415.153 .A56 2003AvailableAdd Copy to MyList

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