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Item Information   Holdings       More by this author     Vogedes, Jerome     Subjects     Internet marketing     Electronic commerce     Mobile communication systems     Wireless communication systems     Global system for mobile communications     Customer relations -- Management     Wireless Internet.     Business logicstics     MSEM Thesis.     Browse Catalog     by author:      Vogedes, Jerome       by title:      Revolutionizing mobi...         MARC Display

Revolutionizing mobile internet business strategies / Jerome Vogedes. by Vogedes, Jerome Subjects Internet marketing   Electronic commerce   Mobile communication systems   Wireless communication systems   Global system for mobile communications   Customer relations -- Management   Wireless Internet.   Business logicstics   MSEM Thesis. Description:  v, 86 leaves : ill. ; 29 cm. Contents:  Advisor: Gene Wright. Committee members: Gary Shimek, Dr. Bruce Thompson. Introduction -- Mobile internet challenges -- Creating compelling mobile solutions -- Enabling technologies -- Implementation imperatives -- Conclusions and recommendations. This research report discusses two types of evolving and converging technologies that will have a significant impact on global business and commerce. These technologies are the Internet and wireless communications. The telecommunications industry has invested significant resources to facilitate the widespread adoption of mobile Internet solutions withough substantial market penetration. In the opinion of many experts, this will soon change. M-Business (Mobile Business) solutions and applications are comprised of enterprise applications and consumer services. The research produced conclusions that the short-term m-Business solutions will focus on enterprise applications. Consumer applications, including content and commerce services, will also become important as technology evolves. Successful m-Business strategies have the opportunity to increase productivity, revenues, and marketing opportunities, while creating a competitive advantage for wireless manufacturers, mobile operators, and other companies looking to expand into the wireless domain. The research shows that understanding the needs of the end user, environment of the mobile user, display capabilities, data rate, and data entry limitations of today's mobile Internet devices is important in enabling developers to design and implement compelling mobile solutions. For a solid m-Business strategy, rapidly changing technologies and standards must be considered by management. Organizations that have developed a sound m-Business strategy, that is consistent with these themes, will be well positioned to create a sustained competitive advantage and generate significant mobile and data services revenues.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .V64 2003 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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