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Item Information   Holdings       More by this author     Parr, Rebecca A.     Subjects     Clean rooms     Market surveys     Marketing -- Planning     MSEM Thesis.     Browse Catalog     by author:      Parr, Rebecca A.       by title:      Development of clean...         MARC Display

Development of clean room markets for a print-on-demand identification systems manufacturer / by Rebecca A. Parr. by Parr, Rebecca A. Subjects Clean rooms   Market surveys   Marketing -- Planning   MSEM Thesis. Description:  1 v. (various pagings) : ill. ; 29 cm. Contents:  Committee members: Gene Wright, Kimbel Nap, David Tietyen. Executive summary -- Semiconductor forecasts -- 300mm fabs -- Semiconductor foundries -- Semiconductor survey results -- Medical clean rooms -- Future markets -- Strategic marketing plan -- Appendices -- A- Clean room overview B- New ISO cleanroom standards C- Pictures of wafer cassette carriers D- Semiconductor survey E- Table of competitors F- Balanced scorecard G- Clean room manufacturers and distributors. A fictional company, Parr Label & Tape, is a manufacturer of print-on-demand identification systems. These systems use software, a printer, and adhesive-backed labels to print barcode and variable information that can be used to identify parts in a manufacturing process. The company is evaluating whether to enter the clean rooms market with particulate clean identification systems. The major markets that are included in the total clean rooms market are semiconductor and medical. Medical is made up of medical devices and pharmaceuticals. The total worldwide markets for semiconductors, medical devices and pharmaceuticals are: Semiconductor $174 billion in 2000 Medical Device $145 billion in 1998 Pharmaceutical $271.9 billion in 1999. Parr Label & Tape is familiar with the clean room requirements of a semiconductor fab, but does not currently supply the medical market and is not familiar with medical clean room requirements. The author assumes that the reader has a general knowledge of semiconductor clean rooms but not of medical clean rooms. For that reason, most of the information on semiconductor clean rooms is contained in Appendix A. A copy of the new ISO/TC209 standards, which covers both the semiconductor and medical clean rooms, is in Appendix B. A detailed analysis of medical clean rooms is the topic of Chapter 6. All of these markets show growth opportunities in the next several years, and will become good strategic fits for Parr Label & Tape. The author includes a strategic market plan for Parr Label & Tape to follow in the next five years. Highlights of the strategic marketing plan are: 1. Supplying both the semiconductor and medical clean room markets requires the same drivers; global supply, one stop shopping, meeting new cleanliness demands, individual tracking systems, minienvironments, improved contamination detection, and price. 2. Parr Label & Tape should develop the semiconductor and medical clean room markets within the next two years. The plan includes market segmentation strategy, development of B2B, development of distribution channels, and marketing mix strategy. 3. Markets are at different stages of knowledge and acceptance for print-on-demand bar code labels. The semiconductor industry completely understands the technology. The medical industry is just starting to learn about the technology. Other markets like flat panel displays and food processing will need to learn the technology. Parr Label & Tape can use the knowledge it gains in the semiconductor market to educate the medical, flat panel display, and food processing markets. 4. The company needs to become involved in industry organizations. This is part of the promotion strategy, and will enable the company to guide where the industry is going. 5. The company should look at bundling products and services. For example, the company supplies not only the particulate clean identification system for a semiconductor clean room, but also provides general labels and tapes for the entire facility. Flat panel displays and food processing are two future markets for particulate clean identification systems. The author recommends that Parr Label & Tape develop these markets in the five-year time frame. Parr Label & Tape can use their expertise gained in the semiconductor and medical markets to quickly enter and develop the flat panel display and food processing markets.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .P377 2000 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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