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E-Commerce and the New Economy / by David Morgan.

by Morgan, David

Electronic commerce

World Wide Web (Information retrieval system)

vii, 110 leaves : ill. ; 28 cm.

Advisor: Gene Wright.

Committee members: Cecil Head, Kimbel Nap.

E-Commerce overview -- E-Commerce technology -- Challenges of e-Commerce -- Economics of e-Commerce -- Value chain analysis -- New business models -- Strategies for digital economy -- Conclusions -- Recommendations -- Bibliography.

E-commerce is growing quickly; commercial transactions using the Internet started in 1996. It is projected by the year 2002 the Internet will be used to conduct more than $300 billion of commerce between businesses. The sale of goods and services electronically is likely to be the largest and most visible driver of the digital economy.

Leaders in e-commerce like Amazon.com have demonstrated that existing business models can be rendered obsolete in a very short period. Anyone who is involved in the buying, selling or distribution of goods or services needs to be aware of the potential impact e-commerce could have upon their business.

E-commerce is a major new force in the external environment of all companies. The response to this new force must be strategic in nature and driven by the executives of a company as it affects many business functions and possibly the underlying business model.

This thesis will review the current state of e-commerce and describe the changes it is causing the external environment. The author will then discuss some potential strategies for managing this new environment.

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