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Item Information   Holdings       More by this author     Van Da Huvel, Kelly     Subjects     Strategic planning     Industrial management.     MSEM Thesis.     Browse Catalog     by author:      Van Da Huvel, Kelly       by title:      A prerequisite to a ...         MARC Display

A prerequisite to a corporate reorganization / by Kelly Van Da Huvel. by Van Da Huvel, Kelly Subjects Strategic planning   Industrial management.   MSEM Thesis. Description:  iv, 120 leaves : ill. ; 29 cm. Contents:  Committee members: Julian Piekarski, Dr. Bruce Thompson, James Spindler. Structures and principles -- Changing corporate structure -- Strategic audit -- Management review -- Internal business environments -- Corporate assets -- External business environments -- Strategy formulation -- Conclusion. During the past twenty years, management has had difficulty in determining how their corporations were to operate and function. Organizational structure design was questioned. Team management and empowerment evolved. Other modifications to structural design and application occurred. Management's ideology toward strategic planning also changed. At the end of the 1970's it appeared non-existent. By the mid-1990's, strategic planning and the need to maintain a strong understanding of the internal and external business environments were the norm. During this short period of time when the use of strategic audits were set aside and trend model buzzwords were the rage, corporate America suffered. Management had become complacent; the need for executive and business foresight seemed to disappear. Lack of understanding what was occurring not only in the United States marketplace, but also the global marketplace cost some companies dearly. Knowing the strength and weaknesses of the corporate assets was essential. Understanding what internal conditions were detrimental to the company was crucial. Utilizing the corporate strengths to ward off any external threats was vital. Having a strategic audit in hand or to be performed would be the definitive management tool to have. This would allow top management to appraise the strategies needed to block any external threat while aggressively pursuing any viable opportunity. Alternative strategy components could be tested with results measured and quantified. Having a strategic audit outline with the answers to the questions is the ultimate management tool. It allows for all other models, theories, and ideologies to be tested or implemented. It provides for the alternate questions and answers to the "What If" questions. A directional guide is presented for management on their path to achieving the corporate goals and objectives.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .V362 1998 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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