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Item Information   Holdings       More by this author     Kuehneman, Bret A.     Subjects     International business enterprises -- Management     China -- Economic policy     China -- Foreign economic relations     MSEM Thesis.     Browse Catalog     by author:      Kuehneman, Bret A.       by title:      Global management st...         MARC Display

Global management strategies for entering the Chinese market / by Bret A. Kuehneman. by Kuehneman, Bret A. Subjects International business enterprises -- Management   China -- Economic policy   China -- Foreign economic relations   MSEM Thesis. Description:  vii, 138 leaves : ill. ; 29 cm. Contents:  Advisor: Kimbel Nap. Committee members: Terry Hoffmann, Gene Wright. Entering the Chinese market -- Sales and marketing strategies for the Chinese market -- Targeting advertising and promotion strategies at the Chinese consumer -- Global strategic management -- Foreign joint ventures in China -- A business perspective on China -- Conclusion. The purpose of this thesis is to demonstrate the need for a proactive strategy plan for foreign companies to develop and introduce new products into the Chinese market. By having a formal and structured strategy plan as the foundation for their business needs, these organizations may use this format to customize a business plan that meets the objectives of their company, and the needs of the target market their new products are being sold in. The global market is a fairly new economy which has resulted from changes in the social, political, and economic environments of many of the major nations on the planet. Also, the rapid changes in technological advances has decreased the product life cycle of many of the traditional products sold domestically and internationally. Like most countries that foreign companies try to conduct their business activities in, the business environment in The People's Republic of China has as many obstacles as opportunities. This report will confront some of these issues, and offer a plan for addressing these challenges by utilizing information and strategies from other similar foreign countries that are applicable to the objectives that are discussed. The rationale for this thesis is to offer a structural plan for entering the Chinese market through any variety of methods available to the manufacturer of a product. This plan is meant to cover the basic objectives necessary to meet the requirements for legally and effectively penetrating any barriers the foreign producer may encounter, and to assist in successfully offering their products and services to the proper Chinese market category and consumer. The sources of information used for this paper are drawn upon from scholarly journals and publications, information from corporate sources, statistics and data from the United States Federal Government and The People's Republic of China, and various articles from business journals. The student contribution to this report is to relate the basic information provided from other sources on China, to the information available to the public regarding current and various management strategies applicable to the international business subject.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .K85 1998 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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