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Item Information   Holdings       More by this author     Ofori-Mattmüller, André.     Subjects     International business enterprises -- Management     Export marketing -- Management     Pricing     MSEM Thesis.     Browse Catalog     by author:      Ofori-Mattmüller, André.       by title:      Price can be used as...         MARC Display

Price can be used as a critical factor in determining what foreign market entry alternative will be most profitable / by André Ofori-Mattmüller. by Ofori-Mattmüller, André. Subjects International business enterprises -- Management   Export marketing -- Management   Pricing   MSEM Thesis. Description:  viii, 104 leaves : ill. ; 29 cm. Contents:  Advisor: Terry Hoffmann. Committee members: Dr. Bruce Thompson, Gene Wright. Introduction -- Foreign market entry alternatives -- Foreign market pricing barriers -- The four "knows" of pricing -- Case studies of UPS and its competitors -- Developing the model -- Conclusion -- Appendixes -- Glossary. The purpose of this thesis is to provide organizations with a decision making tool on how to enter a foreign market. In today’s status quo of globalization, it is vital that organizations are equipped with methods that will guarantee or sustain a reasonable level of profitability. This method will enable organizations to analyze the country’s market potential, and make calculated adjustments to minimize the risk and establish a level of profitability. Numerous questions have to be asked as an organization decides to go global. What are the cultural differences? What is the global strategy? What is the targeted market? How does price play a role in various foreign countries? Is there understanding of foreign government laws and regulations? Who are the competitors? What options are available for entry into foreign markets? Can an organization compete against local government sponsored monopolies? In this report different methods of foreign entry alternatives and potential barriers will be explained. Illustrations include how pricing at different levels can determine which entry alternative is most profitable. The objective is to help organizations understand the importance of quantifying all related costs (fixed & variable) to determine the acceptable price that will provide profitability and fit the organization’s global strategy.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .O46 1997 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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