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Item Information   Holdings       More by this author     Qudeimat, Isam A.     Subjects     Strategic planning     Success in business     Leadership     MSEM Thesis.     Browse Catalog     by author:      Qudeimat, Isam A.       by title:      A conceptual study o...         MARC Display

A conceptual study of corporate strategy, environmental scanning, resources, and practical system of goals and objectives / by Isam A. Qudeimat. by Qudeimat, Isam A. Subjects Strategic planning   Success in business   Leadership   MSEM Thesis. Description:  viii, 145 leaves : ill. ; 29 cm. Contents:  Advisor: Dr. William Gleason. Committee members: Kimbel Nap, Stanley Kosmatka. Introduction -- Environmental analysis -- Corporate resources -- Information technology & strategy -- Human factors & strategy -- Quality strategy -- Strategic objectives -- Mathematical representation of qualitative and quantitative system of strategic objectives -- Summary and conclusion -- Research opportunities -- Appendix A) Regression analysis programming. The concept of corporate strategy has generated plenty of controversy during the past decade. Scholars and business planners introduced various arguments concerning corporate strategy. Companies adapted several forms of strategy formulation. For example: customer-based strategy, marketing-oriented strategy, R & D oriented strategy, growth-through-acquisition strategy, and so forth. These types of strategies are called specialized strategies. At the other end of the spectrum, some companies tried to adapt what is called generic strategy in which strategy is geared toward a single generic objective such as cost leadership. Specialized strategies and generic strategies could negatively influence the very long-term survival of the firm. This thesis introduces a conceptual approach to corporate strategy. It is called "Integrated Strategy." This approach is based on critical and thorough analysis of the internal and external environment, critical resource allocations, and selecting a practical system of strategic objectives. It is believed that for strategic objectives to be realistic and attainable, they must be based on environmental conditions and availability of resources. In an integrated strategy, there exists several strategic objectives. Each objective has relative influence on the expected results of any given strategy. Integrated corporate strategy consists of an integrated system of objectives (e.g. marketing, production, finance, R & D, acquisition, etc...) Finally, a simple qualitative/quantitative modeling technique has been developed to analyze the influence of several independent strategic objectives on a dependent objective.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .Q34 1992 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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