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Item Information   Holdings       More by this author     East, Guy Madison.     Subjects     Sports facilities -- Finance     Sports facilities -- Marketing     Building -- Prices     MSEM Thesis.     Browse Catalog     by author:      East, Guy Madison.       by title:      Sports facility cons...         MARC Display

Sports facility construction market share, potential and strategy relative to the contracting firm / by Guy Madison East. by East, Guy Madison. Subjects Sports facilities -- Finance   Sports facilities -- Marketing   Building -- Prices   MSEM Thesis. Description:  viii, 126 leaves : ill. ; 29 cm. Contents:  Advisor: Matthew Fuchs. Introduction -- Determining market share -- Sports facility market potential -- Formulating a marketing strategy -- Conclusion -- Appendices: List of facilities used in study (by state) -- Stadium/arena manager questionnaire -- Feasibility consultant questionnaire -- List of feasibility consultants -- Architect questionnaire -- List of architects -- Contractor questionnaire -- List of top 25 college basketball teams -- List of the top college football teams -- Response rates from professional teams -- Market share categories -- Market share listing of sports facilitiy contractors -- Market share listing based on chronological time spans -- Market share listing based on collegiate vs. professional facility -- Market share based on type facility -- Map of ten regions in the United States -- Market share listing based on geographic region -- Letter to City of Milwaukee re: new arena -- List of sports facility architects -- Professional sports franchise responses -- Major indoor soccer league -- Major League Baseball -- National Basketball Association -- National Football League -- National Hockey League -- List of potential sports stadia and arena. The construction of professional sports facilities has intensified during the past decade. The demand for sports arenas and stadia has created a new market for some contractors and a more competitive market for the leaders. This market is very competitive, and it is theorized that hometown contractors perform the majority of work. However, one national contractor has overcome this barrier and has succeeded in becoming the nation’s leading sports facility constructor. This lead is dwindling though, as another national contractor uses aggressive marketing techniques to win new contracts. This treatise determines the market share of sports facility constructors, analyzes the market potential both short and long term, and used the information to formulate a marketing strategy. The framework for marketing strategies responsive to a growing market include the market penetration strategy, new-market strategy, horizontal integration strategy and geographic-expansion strategy.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .E23 1988 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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