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Item Information   Holdings       More by this author     Powers, Jeff     Subjects     New products     MSEM Thesis.     Browse Catalog     by author:      Powers, Jeff       by title:      New product developm...         MARC Display

New product development : necessity and risks / by Jeff Powers. by Powers, Jeff Subjects New products   MSEM Thesis. Description:  52 leaves : ill. ; 29 cm. Contents:  Introduction -- The need for new products -- New product initiators -- New product strategies -- Idea generation -- Screening -- Design -- Product engineering -- The marketing mix -- Market testing -- Test marketing -- Product introduction -- Why products fail -- Conclusion. From the first use of tools to present day space travel, new product development has brought man from a primintive cave dweller into modern times. This ability to develop tools and techniques in order to provide a better life is the very essence of what separates man from animals. In spite of this fact, developing a successful new product in today's world is very risky business. In primitive times the need for product development was the need for basic survival. Development of clothing, weapons, and shelter was necessary for life itself. As means to fill theses needs were developed, man was able to spend time develpping items for promoting a more comfortable life. These items could then be traded with individuals who had developed other products. This interchange of ideas and information led to the development of even more efficient and advanced items. Soon man was to the point of developing products for leisure use, as he had extra time provided by new labor saving products. As the basic needs were filled, advancment began to occur more rapidly as ideas were combined. Businesses were formed to develop more specialized products. In order to increase income, to beat a competitor, or to keep abreast of current technology, these businesses had to be able to modify current products or create new products to better fill customer needs. This paper will give an overview of the steps in developing a successful new product and reasons why many new products fail.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .P69 1988 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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