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Item Information   Holdings       More by this author     Kandler, James.     Subjects     New products -- Planning.     New products -- Evaluation     MSEM Thesis.     Browse Catalog     by author:      Kandler, James.       by title:      Market and investmen...         MARC Display

Market and investment potential of a blood pressure system tester / by James Kandler. by Kandler, James. Subjects New products -- Planning.   New products -- Evaluation   MSEM Thesis. Description:  vi, 54 leaves : ill. ; 29 cm. Contents:  The product -- Distribution channels -- Financial analysis -- Financing -- Appendices: A: Marketing data -- B: Expenses -- C: Cash flow. There has been a new medical product developed that has never been marketed before. The market projections show a small market that is expanding at .65% per year. Peak sales of $60,000 per year occurs after four years. This small market will not allow competition to enter the market easily. It will also not allow much margin for commissions or large sales efforts. Therefore, mail order sales is considered to be the optimum method of distribution. To finance this product introduction the entrepreneur will have to obtain $25,000. The use of a loan for 80% of the required capital will allow the investment to be leveraged to produce a greater rate of return. Incorporation under subchapter S will further the rate of return since corporate losses can be used to reduce tax obligations. A 29% internal rate of return or net return of $7,620 then is projected over and above the 15% cost of capital.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .K36 1983 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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