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Item Information   Holdings       More by this author     Frahm, Curtis S.     Subjects     Marketing channels     Construction equipment industry     Lease and rental services     MSEM Thesis.     Browse Catalog     by author:      Frahm, Curtis S.       by title:      Analysis of possible...         MARC Display

Analysis of possible channels of distribution for a construction equipment manufacturer / by Curtis S. Frahm. by Frahm, Curtis S. Subjects Marketing channels   Construction equipment industry   Lease and rental services   MSEM Thesis. Description:  [82] leaves : ill. ; 29 cm. Contents:  Evolution of LaBounty's channel of distribution -- Analysis of customer base, manufacturing costs, competitive pricing, and advertising -- Survey other construction equipment manufacturer's channel of distribution -- Research customer preferences -- Research dealerships -- Alternative channels of distribution -- Development of a new method of distribution for LaBounty products -- Bibliography -- Appendix 1) Manufacturers survey 2) End user survey 3) Exclusive dealership agreements LaBounty Manufacturing, Inc., builds attachments (grapples and shears) primarily mounted on hydraulic excavators or backhoes. These attachments are used for demolition and material processing (scrap or recycling). The company has been operating for 17 years and has altered their channels of distribution several times. Currently their policy is to sell to everyone. That being; selling direct to the end user and also through Original Equipment Manufacturer (OEM) Distributors such as the local Caterpillar, John Deere, Link-Belt, Koehring, and Komatsu Dealerships. The customer base has consisted of primarily demolition contractors and scrap yards. LaBounty has determined that their mobile shear can be utilized by Bridge contractors to remove bridge decks. However, the Bridge Contractors want to rent the shear through local dealerships. This new market creates additional problems for LaBounty’s existing distribution plan. The objective is to create a new channel of distribution for their product line. This treatise determines the appropriate channel of distribution by analyzing the market potential for both the short and long term.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .F73 1989 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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