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Item Information   Holdings       More by this author     Blaha, James J.     Subjects     Pricing     Industrialists     Marketing.     Markup     MSEM Thesis.     Browse Catalog     by author:      Blaha, James J.       by title:      A fundamental approa...         MARC Display

A fundamental approach to pricing of products / by James J. Blaha. by Blaha, James J. Subjects Pricing   Industrialists   Marketing.   Markup   MSEM Thesis. Description:  iv, 54 leaves : ill. ; 29 cm. Contents:  Effects of pricing -- Cost related pricing systems -- Market-related pricing systems -- Competitive pricing systems -- Making pricing changes -- Pricing presentation -- Pricing decision process -- Conclusion. The topic of pricing is the one area of manufacturing and marketing of a product in which the role of an engineering manager does not have a primary responsibility. This thesis is an analysis and evaluation on key pricing principles. Most companies pay a great deal of attention to providing efficient manufacturing, marketable products, good customer service and excellent cost and accounting controls. However, fundamental to their business is the question of overall profit margin on sales. Pricing policy is at the heart of the profit margin. In any business organization, one may find vice presidents of sales and various vice president levels of manufacturing and production. Typically, no vice president exists in overseeing the pricing of products. An introductory framework will be presented to provide the fundamentals of pricing. The affects of pricing on an organization will be covered through the five pricing strategies. An analysis of each of the three main pricing systems utilized in industry today will be presented and investigated as to their practical impact to the engineering manager. Field marketing will be researched to round out the completed product cycle. Pricing efforts will be covered in its various forms of presentation as they apply to the field sales market. The final product pricing cycle will be drawn together by the pricing decision process. The conclusion of this thesis establishes the engineering manager as a non-candidate to accept the product pricing responsibilities. Pricing, when properly performed, revolves around market trends, customer perceptions and competitive response. All three areas are external to the engineering manager’s major areas of responsibilities. To respond accordingly requires intuitive decisions versus a pure analytical approach. The pricing process should reside within a position that directly interfaces with the company’s field marketing organization along with a liaison to the manufacturing group.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .B595 1985 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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