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Item Information   Holdings       More by this author     Bedwell, Michael F.     Subjects     International business enterprises     Export marketing     Trade regulation     MSEM Thesis.     Browse Catalog     by author:      Bedwell, Michael F.       by title:      International market...         MARC Display

International marketing : a method for global market entry / by Michael F. Bedwell. by Bedwell, Michael F. Subjects International business enterprises   Export marketing   Trade regulation   MSEM Thesis. Description:  x, 105 leaves ; 29 cm. Contents:  Advisor: Gene Wright. Introduction -- Scope -- Market definition -- Developed markets -- Political risk -- Selection of a target market -- German market environment -- Germany in a united Europe -- Porter-Allio Model -- Guidelines for global success -- The electronic components industry and strategic alliances -- Degrees of hierarchy -- Partnering -- Supplemental trade issues -- Organizational structure and market plan -- Summary. Expansion of a current business to service global market needs is an objective for many firms. Entry by an American business is a serious and risky undertaking. A modern company must have a significant presence in the three major market areas, North America, Europe and Asia if it wishes to remain globally competitive. Analyzing the offshore market and developing a plan for its execution can increase a company’s possibility for international success. This essay discusses an approach to assessing an global market opportunity for electronic components and subsequent entry into a German market that plays a significant role of a unified Europe. A key part of this approach includes investigation and analysis of the external environment with application of this data to strategy elements aimed at increasing the opportunity for success. Replication of the process is prescribed for firms wishing to enter additional international markets. web address:  https://msoe.tind.io/record/913   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Master's Theses AC805 .B439 1993 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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