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Item Information   Holdings     Summary       More by this author     Levy, Jaime, author.     Subjects     User-centered system design     Human-computer interaction     User interfaces (Computer systems)     Web sites -- Design     Browse Catalog     by author:      Levy, Jaime, author.       by title:      UX strategy : how to...         MARC Display

UX strategy : how to devise innovative digital products that people want / Jaime Levy ; [foreword by Jason Calacanis]. by Levy, Jaime, author. O'Reilly, 2015. Subjects User-centered system design   Human-computer interaction   User interfaces (Computer systems)   Web sites -- Design Description:  xii, 298 pages : color illustrations ; 23 cm Edition:  First edition. Contents:  What Is UX Strategy?; The Four Tenets of UX Strategy; Validating the Value Proposition; Conducting Competitive Research; Conducting Competitive Analysis; Storyboarding Value Innovation; Creating Prototypes for Experiments; Conducting Guerrilla User Research; Designing for Conversion; Strategists in the Wild; Dénouement. "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover. Form:  text txt unmediated n volume nc   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Circulating Books QA76.9.U83 L48 2015 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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