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  • Albaum, Gerald S.
     
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  • Duerr, Edwin.
     
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  • Export marketing -- Management
     
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    International marketing and export management / Gerald Albaum, Edwin Duerr.
    by Albaum, Gerald S., Duerr, Edwin.
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    Financial Times/Prentice Hall, c2008.
    Subjects
  • Export marketing -- Management
  • Description: 
    xxvi, 706 p. : ill. ; 25 cm.
    Edition: 
    6th ed.
    Contents: 
    Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities.
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    Walter Schroeder LibraryCirculating BooksHF1416 .I617 2008AvailableAdd Copy to MyList

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