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Item Information   Holdings     Summary       More by this author     Robertson, David C. (David Chandler)     Breen, Bill.     Subjects     LEGO koncernen (Denmark)     Toy industry -- Denmark -- Management.     LEGO toys -- History.     Browse Catalog     by author:      Robertson, David C. (David Chandler)      Breen, Bill.       by title:      Brick by brick : how...         MARC Display

Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. by Robertson, David C. (David Chandler), Breen, Bill. Crown Business, [2013] Subjects LEGO koncernen (Denmark)   Toy industry -- Denmark -- Management.   LEGO toys -- History. Description:  xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm Edition:  First edition. Contents:  Includes index. Stacking up -- Boosting innovation -- Losing control -- Building an innovation culture -- Becoming customer driven -- Exploring the full spectrum of innovation -- Fostering open innovation -- Attempting a disruptive innovation -- Sailing for blue ocean -- Leveraging diverse and creative people -- Transforming LEGO. Form:  text txt unmediated n volume nc   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Circulating Books HD 9993.T694 L447 2013 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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