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Item Information   Holdings     Summary       More by this author     Trott, Paul.     Subjects     Technological innovations -- Management     Industrial management.     Product management     Browse Catalog     by author:      Trott, Paul.       by title:      Innovation managemen...         MARC Display

Innovation management and new product development / Paul Trott. by Trott, Paul. Financial Times/Prentice Hall, 2008. Subjects Technological innovations -- Management   Industrial management.   Product management Description:  xxvii, 581 p. : ill. ; 25 cm. Edition:  4th ed. Contents:  Innovation management: and introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R&D projects -- Open innovation and technology transfer -- Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its infuence on new product development -- Managing the new product development process -- Appendix: guinness patent This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.   Copy/Holding information Location Collection Call No. Status   Walter Schroeder Library Circulating Books HD45 .T76 2008 Available Add Copy to MyList Format: HTMLPlain textDelimited Subject:   Email to:

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